This gives the organiser and host a shared basis for discussing a realistic event.
Define the event objective
Corporate wine events can support client hospitality, team engagement, a dinner, a celebration or a venue collaboration. Avoid treating these as interchangeable.
The event is for [audience], and we want guests to leave feeling [intended experience].
Keep the outcome realistic. A tasting can create a setting for conversation or learning, but it should not be presented as a guaranteed business result.
Describe the audience
- Who is attending and the approximate group size
- Whether guests know each other
- General level of wine experience
- Preferred language for the event
- Dietary, accessibility or scheduling needs
- Company policy or venue requirements affecting alcohol service
For client events, identify who from your organisation will welcome guests and manage the relationship on the day.
Choose the role of wine in the event
Wine may be the main activity, part of a dinner or one element within a longer programme. Discuss whether you want a guided comparison, a relaxed reception, a wine-led dinner, a private client experience or a collaborative event with a hospitality venue.
These are directions for discussion, not fixed Sip With Jojo packages. A social corporate event should not be advertised as a certified class unless delivered under an appropriate verified programme.
Build the venue checklist early
Clarify venue access, seating and guest flow, glassware, water and non-alcoholic options, food, storage, audio needs, staffing, transport, clearing responsibilities, venue permissions and applicable alcohol-service requirements.
If the venue provides part of the service, record exactly where its responsibilities end and the external host's begin.
Give the quotation enough information
- Event purpose, date and timing
- Venue or preferred area
- Expected and maximum attendance
- Desired format
- Budget range and whether it includes venue or food
- Company approval deadline
- Invoice or procurement requirements
- Branding, gifting or presentation requests
Work backwards from the decision date
- Initial proposal
- Internal approval
- Venue confirmation
- Final guest numbers
- Final operational details
- Required invoice or purchase order
Sip With Jojo has not published standard lead times. Contact Jojo once the date and working brief are available, then agree on a realistic schedule.
Use this corporate event brief
Company: [name]
Event purpose: [client, team, dinner, celebration or collaboration]
Audience: [description]
Date and time: [details or alternatives]
Venue or area: [confirmed or open]
Group size: [expected number]
Format and tone: [description]
Budget range: [amount and what it should cover]
Approval deadline: [date]
Requirements: [venue, procurement or guest details]
Frequently asked questions
How early should we contact Sip With Jojo?
No standard lead time has been published. Contact Jojo once you have a preferred date, approximate group size and working budget.
Can the event be arranged for beginners?
An event can be discussed for guests with different levels of wine experience. Include the audience profile and desired tone in the brief.
Can a tasting be part of a corporate dinner?
Corporate wine dinners are within the intended service area, but the venue, format, responsibilities, inclusions and quotation are confirmed individually.
Can corporate gifts be included?
State the number of recipients, budget, date, delivery area and any presentation requirements. Availability and options are confirmed in the quotation.
Request a corporate event quotation
Send the purpose, date, venue or area, group size, budget range and approval deadline.
Send your corporate brief